Elmadenta Case Study: From 59 to 99 in Google PageSpeed
A website can look great and still lose potential customers every single day.
The biggest problems are often invisible. They lie in loading speed, code quality, user experience, and the way Google evaluates your website.
Google doesn’t assess design alone. It also measures Core Web Vitals, loading performance, accessibility, code structure, and hundreds of technical factors that directly influence both search rankings and user experience.
A poorly optimized website leads to fewer visitors, fewer enquiries, higher advertising costs, and ultimately fewer customers.
Want to know how well your website is built? Simply enter your URL into Google PageSpeed Insights, Google’s official performance analysis tool. It evaluates your website’s speed, accessibility, best practices, and SEO while highlighting exactly what needs improvement.
The original website
Design & user experience
At first glance, the original website appeared functional. However, its layout was cluttered, the content hierarchy was inconsistent, and important information was difficult to find. Navigation wasn’t intuitive, especially on mobile devices.
Most importantly, the website didn’t reflect the level of professionalism expected from a modern dental clinic. Combined with slow loading speeds, it created a weaker first impression and reduced user confidence.
Google PageSpeed Insights results
Mobile
- Performance: 59/100
- Accessibility: 93/100
- Best Practices: 100/100
- SEO: 100/100
Desktop
- Performance: 75/100
- Accessibility: 93/100
- Best Practices: 100/100
- SEO: 100/100
Key issues identified
Google PageSpeed Insights revealed several significant performance problems:
- Very slow loading times;
- Largest Contentful Paint of nearly 12 seconds;
- Render-blocking JavaScript and CSS resources;
- Poorly optimized images;
- Long delay before the page became interactive;
- Weak mobile user experience;
- Multiple Core Web Vitals optimization opportunities.
What does this mean for a business?
A slow website doesn’t simply result in a lower Google score. It means:
- Visitors leave before the page finishes loading.
- Fewer appointment requests and contact form submissions.
- Higher costs for Google Ads and Meta Ads campaigns.
- Lower visibility in Google Search.
- A less professional image for potential patients.
In many cases, the revenue lost because of a poorly built website far exceeds the cost of rebuilding it properly.
Rebuilding the website
Our objective wasn’t simply to redesign the interface.
We rebuilt the entire platform using a 100% custom codebase — without templates or unnecessary dependencies. Every aspect of the project was optimized, including the application architecture, image delivery, loading strategy, Core Web Vitals, and overall user experience.
Each page was redesigned to provide a clean, modern interface that performs flawlessly across desktop, tablet, and mobile devices.
Despite the complete rebuild, the new website was delivered in just seven days, after the client had already invested significant resources into maintaining the previous version without achieving the expected results.
Results after the redesign
Mobile
- Performance: 99/100
- Accessibility: 98/100
- Best Practices: 100/100
- SEO: 100/100
Desktop
- Performance: 100/100
- Accessibility: 98/100
- Best Practices: 100/100
- SEO: 100/100
What improved?
Beyond the complete visual transformation, the website became dramatically faster and significantly more efficient.
| Metric | Before | After |
|---|---|---|
| Mobile Performance | 59 | 99 |
| Desktop Performance | 75 | 100 |
| Largest Contentful Paint | 11.9 s | 2.2 s |
| First Contentful Paint | 2.9 s | 0.9 s |
| Total Blocking Time | 340 ms | 30 ms |
| Speed Index | 5.1 s | 0.9 s |
The result is a website that loads up to five times faster, responds almost instantly to user interactions, and fully complies with Google’s modern performance standards.
Conclusion
This case study demonstrates that a high-performing website is about much more than attractive design. Technical performance, user experience, and Google’s optimization standards directly affect search visibility, advertising efficiency, and the number of customers who decide to contact your business.
There’s an even more important takeaway: a website built correctly by an experienced team usually costs less than fixing one that was built incorrectly. Many businesses spend months — or even years — paying for endless revisions, maintenance, and rebuilds, ultimately investing two or three times more than they would have by choosing the right development team from the start.
In Elmadenta’s case, the previous website required considerable investment without delivering the expected results. We rebuilt the entire platform using 100% custom code, without templates or unnecessary dependencies, and delivered the completed project in just seven days.
No hidden costs
At theCoders, transparency is one of our core values.
- Your website is 100% yours. You own the code and are never locked into our services.
- There are no monthly website licensing fees, hidden subscriptions, or mandatory maintenance contracts.
- You receive a complete Content Management System (CMS), allowing you to edit pages, images, services, blog articles, and content without technical knowledge.
- If you choose our hosting service, it’s available from €10/month, with the first year completely free for all new projects.
- Your website can be moved to any hosting provider at any time, without restrictions or additional fees.
A website is one of your business’s most valuable assets
Your website works 24 hours a day, 365 days a year. For many potential customers, it is the very first interaction with your business. If it’s built poorly, it quietly loses customers every day. If it’s built professionally, it becomes one of the most powerful sales and marketing tools your business will ever own.